In the Real Estate Industry, as in most sales professions, prospecting is a dirty word.  Far too many people enter the field of Real Estate believing they can wait fo the phone to ring and earn a great living.  Unfortunately, many new agents set themselves up for failure by this approach to business.

A real estate professional’s goal is to list and sell real estate.  One of the primary keys to being successful is to identify those people who truly want or need to move, and find a way to meet with them.  This concept of identifying and targeting likely buyers and sellers is called prospecting, and it is a process, not an event. 

This book is the ultimate game plan for prospecting.  It carefully outlines methods to select likely groups of prospects, how to contact those target groups, what to offer them, and how to follow up.

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3 Responses to “Real Estate Prospecting: The Ultimate Resource Guide”

  1. Keri Schlosser April 13, 2016 at 8:16 pm #

    Packed with Information, Humor and Great Ideas The author explains the difference between realtors – those who pray for business, those who wait for business and those who go get business. He lays out a foundation for different methods of identifying target markets, selecting what works best for you, the best methods of contacting those groups and then how to get your message heard.There are whole sections on approaches to expired listings and FSBO’s that are wonderful as well, but I think the real meat of this book is the step…

  2. Elizabeth Broadbent April 13, 2016 at 8:23 pm #

    Real Estate Training on Steroids Keim’s latest book is a definite winner. He uses attraction techniques, direct response marketing, guarantees, and humor to build a solid connection with prospects.In this book, Keim also does a wonderful job outlining how to identify likely buyers and sellers and how to attract them to contact you or work with you as their real estate agent.There are plenty of examples, actual scripts and dialogues, sample ads and more. He has packed more into this book than entire 2…

  3. Alan Jennings April 13, 2016 at 8:50 pm #

    The best business builder book for Realtors I bought this because I really enjoyed the stories in Keim’s book . Just like his last book, this book explains how to be successful by outlining the process and then showing specific examples of what works, how and why.Not only is this a great book for prospecting, it’s a great book for understanding how a real estate agent can go from surviving to flourishing regardless of…

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